Precision Tinting Website

Year 2016
Client Precision Tinting of Long Island
Project Codename Fairport
Technologies Illustrator, Photoshop, WordPress
A CRO-Optimized Lead Generation Site

Local service businesses have a very short customer journey. A prospect searches for a provider, lands on a website, and makes a decision in minutes. The website either builds enough trust and clarity to generate a lead, or the prospect moves on to the next result.

For Precision Window Tinting of Long Island, I built a B2C lead generation site optimized for exactly this moment. The one-page layout with scroll-activated sections was a deliberate CRO decision: every element of the customer journey was arranged in the order a buyer naturally moves through it, from awareness to proof to conversion, without friction or unnecessary navigation.

Interactive elements, including a before-and-after slider in the hero carousel, served as bottom-of-funnel conversion drivers, giving prospects an immediate visual proof of the service’s value before they reached the contact form. The result was a site that worked as a full-time inbound demand generation tool for a business that had previously depended entirely on referrals and walk-ins.

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