NutriGold Product Catalog

Entering the retail channel is a GTM motion, not just a product placement. The moment NutriGold decided to pursue brick-and-mortar distribution at Sprouts and Natural Grocers, the company needed a sales asset capable of making the case to buyers who had never heard of the brand.

The Fall 2016 Product Guide was that asset. I designed and wrote it to serve as the primary demand generation vehicle for the company’s retail acquisition push, giving NutriGold a polished, credible presence in a category crowded with established brands.

The catalog’s visual language, combining the “Fresh Expressions” illustration style with a warm, editorial tone, was engineered to resonate with the natural products demographic’s core psychographic: a buyer who values authenticity, ingredient transparency, and brand integrity. The copy built trust on those terms.

The reception at Natural Products Expo confirmed the strategy. The catalog’s strong showing laid the groundwork for the B2B retail partnerships that continued to grow in the years that followed.