NutriGold Graphic Tees

Merchandise at a trade show is not a giveaway. It is a channel engagement tool.

These graphic tees, produced for the launch of NutriGold’s Multi Gold vitamin line, served two purposes. For consumers at Natural Products Expo East, they were a brand awareness vehicle: wearable advertising that continued working long after the show floor closed. For the retailers who received a set as an early-order incentive, they were a relationship signal, a concrete demonstration that NutriGold was investing in the partnership.

The design was constrained by NutriGold’s sustainable sourcing standards, which required hemp fabric and drove up production costs. I responded by limiting the design to nine spot colors, reducing ink costs without compromising visual impact. That kind of resource-conscious thinking is what allows GTM programs to maintain their quality while staying within budget, especially in the early stages of a retail expansion.