Rich Ingredients Shelf Talkers

Point-of-sale materials are the final touchpoint before a retail purchase decision. They are also the only channel where you are competing for attention in the exact moment the buyer is choosing between you and a competitor.

These die-cut shelf talkers for NutriGold, part of the “Rich Ingredients” toolkit, were engineered to win that moment. The format was the first decision: a custom die cut stands out from standard rectangular materials the way a person in a tailored suit stands out in a room full of off-the-rack. The copy was concise, benefit-focused, and written to convert at the bottom of the retail funnel.

The reception among natural products retailers was strong, and the talkers contributed to improved sell-through rates at key brick-and-mortar partners. In a channel where brand presence at shelf is a competitive moat, these materials helped NutriGold hold more ground.