Articles On C-UAS Operations

In enterprise B2B, the buyer who arrives via organic search is already in the funnel. They are researching a problem they recognize and looking for a category authority to guide their evaluation. The company that owns that conversation owns the top of funnel.

For Fortem, I built an owned media content engine targeting high-intent keywords in the counter-UAS space: drone interceptors, radar detection systems, drone threats, and more. Every article was written to two simultaneous audiences: search algorithms and expert practitioners. Technical depth and strategic keyword placement were not in tension. They were inseparable.

The result was Fortem dominating organic rankings for core category terms, including “drone interceptor” and “drone radar,” driving a consistent stream of inbound MQLs at a CPL that would have been impossible through paid channels alone. More importantly, the content established Fortem’s editorial authority in the category, positioning the company as the voice that serious buyers turned to first.