Fortem Data Dashboards

Attribution only works if the people making decisions can actually see it. Leadership that reviews data through static reports or monthly summaries is always operating on a lag. In a GTM environment where pipeline velocity matters and budget allocation decisions need to be made in real time, that lag is expensive.

For Fortem, I built a suite of Google Looker Studio dashboards that surfaced live mission data and campaign performance metrics in a single, intuitive interface. These were not vanity dashboards. They were designed as decision-support tools, surfacing the KPIs that drove resource allocation, SDR prioritization, and campaign budget decisions.

The visibility these dashboards created removed entire layers of latency from our reporting cycles, enabling leadership to act on insights rather than assumptions. In a company where multi-touch attribution was still nascent, they served as the foundation for a more data-driven GTM operation.