Code Alarm Product Literature

Trade shows like SEMA and CES are compressed demand generation events. You have a short window, a crowded floor, and buyers who have already seen everything. The collateral that works is the collateral that stops them cold.

This product literature for Code Alarm, representing their 2016 lineup, debuted at SEMA 2015 with a deliberate visual strategy built to disrupt. The bold bitmap theme was a calculated departure from category norms, engineered to generate the kind of attention that moves product into the consideration set.

Inside, the copy was written for two distinct audiences: B2B channel partners attending the show and B2C buyers who would encounter the materials at retail. Both versions were given persuasive, conversion-oriented copy that moved beyond spec sheets to articulate genuine value.

The B2C version was later featured at CES 2016, extending the campaign’s reach into a broader consumer technology audience and supporting the brand’s retail acquisition strategy across multiple channels.